From a prospect name to a business case you can defend.
Verity researches the account, finds the evidence, builds the value model and gives you a buyer-ready case — in minutes.
The hardest part of value selling happens before the meeting.
Research is scattered across registers, filings, websites, notes and spreadsheets. Verity turns that work into one evidence-backed workflow.
Before Verity
With Verity
Four steps. From company name to buyer-ready value case.
The first takes about thirty seconds. The rest happens while you get on with something else.
Tell Verity who you're selling to
Enter the prospect, their website, the buyer persona and what you are positioning.
It researches and verifies
Verity checks public sources, Companies House, SEC EDGAR and GLEIF, then reads reported figures from filed accounts where available.
You get a defensible case
Priorities, challenges, capabilities, a quantified ROI model, references, stakeholder map and outreach plan — framed for your buyer.
Send your buyer a brief
One persuasive page with a model the buyer can adjust themselves. A link, not an attachment.
AI can generate an answer. Verity builds evidence around it.
The difference is the evidence layer: grounded research, retained sources and a model the buyer can test.
Grounded
For UK companies, official register data and filed accounts. For US public companies, reported figures from SEC filings. GLEIF cross-checks the legal entity and parent worldwide.
Sourced
The research behind each case is kept and listed. When someone challenges a figure in the room, you can open the page it came from.
Testable
Every driver is a baseline multiplied by a rate. Hand the buyer the model and let them change the assumption they disagree with.
One account. One value dossier.
Everything a value case needs, structured around the buyer rather than a pile of research.
Early feedback from live deals.
Product feedback, not invented customer outcome claims. Names and companies withheld at their request.
“The first draft used to take me most of a morning. The value came from having something to react to rather than a blank page.”Enterprise Account Executive · Financial services software
“Being able to show where a figure came from changed the conversation with our CFO buyer.”Pre-Sales Lead · Data and analytics
The things people actually ask.
How is this different from just asking ChatGPT?
A general chatbot can write a fluent business case. Verity adds the evidence plumbing: entity resolution, official registers, filings, retained sources and a buyer-testable model.
Where do the numbers come from?
Baselines come from the company's reported figures where public, and sector-typical estimates where they are not. The dossier labels which is which. Your supplied pricing and confirmed customer metrics can be used as facts.
Are the financial figures reliable?
They are directional estimates. Each driver shows its baseline, rate and assumption so you can check the arithmetic and change anything you disagree with before it reaches a buyer.
What is a buyer brief?
A single persuasive web page addressed to the prospect: headline number, why now and an interactive model where they can adjust assumptions themselves.
Does it work outside the UK?
Yes. Companies House is UK-specific and SEC EDGAR is US-specific. GLEIF provides worldwide legal-entity cross-checking and can surface a parent company where one exists.
Does this replace discovery?
No. It replaces the blank page and much of the desk research before discovery. The customer conversations, judgement and relationship remain yours.
What does it cost?
There is a free tier with a monthly allowance so you can build a real value case before deciding. Paid plans add more each month and unlock the full dossier. No card is required to start.
Build the value case before your next meeting.
Use a real prospect. The output is far more useful than a test run.